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MotoRad Eases Parts Searches for Busy Technicians with VIN and License Lookup Tools
February 5, 2016

Mt. Carmel, IL — Whether the installation involves a thermostat, radiator cap, or fuel cap, MotoRad streamlined the process of finding the specific part by adding two new search tools to its website, Now, with their choice of either the VIN, or License Lookup, the professional automotive technician, counterperson, or Do-It-Yourself installer, can perform a parts search by simply entering the Vehicle Identification Number (VIN), or the vehicle license plate number. Both search options add efficiency to retrieving vehicle specific parts.

According to Brandon Kight, Director of Marketing & Program Development, MotoRad of America, “We respect the user’s time. And we also know that the correct part has a key role in every successful installation. Reducing the number of steps associated with parts searches not only saves time, but also reduces entry errors that result in the wrong part.” He adds, “Our MotoRad site features a robust eCatalog. We’ve added these new search tools to enhance the user’s experience, with our products, and with our brand.”



MotoRad is the leader in automotive thermostats, radiator caps and fuel caps sold to the North American automotive aftermarket. The company is also a long time OE supplier and is a wholly owned subsidiary of Fishman Thermo Technologies (FTT).


Media contact:
Brandon Kight
Director of Marketing & Program Development
MotoRad of America
Tel: (618) 262-4153

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